HL Group brings on Stevenson as Los Angeles office co-lead

The Burson-Marsteller veteran will co-lead HL Group's LA office with Guillermo Zalamea.

LOS ANGELES: HL Group has appointed Michelle Stevenson, previously MD at Burson-Marsteller, as EVP and co-lead of the firm’s Los Angeles office.

Stevenson will collaborate with HL Group partner Guillermo Zalamea to oversee the Los Angeles operations. She is reporting to founding partners Hamilton South and Lynn Tesoro.

Stevenson will focus on helping the agency expand its presence in Southern California.

Most recently, she spent two years at Burson in Los Angeles, where she led the consumer and brand marketing team as MD.

A Burson representative was not immediately available for comment on who will succeed Stevenson.

Before Burson, Stevenson worked at Fleishman-Hillard Los Angeles for more than six years. During that time, she served as SVP and global co-chair of the entertainment practice, according to her LinkedIn profile.

Stevenson also previously worked at the Lippin Group.

Representatives from HL Group were not immediately available for comment.

Last September, HL Group appointed Ryan Jordan as its first creative director to lead its experiential marketing division, HL: Creative.

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