Push, which previously specialised in menswear, jewellery and fashion, has added a fitness, health and wellbeing department to expand its client base.
The launch coincides with a new client win, with the agency representing Boom Cycle, together with fitness apparel brand Every Second Counts and cycling accessories brand Michaux.
Push creative director Emma Hart said: "Fitness, health and wellbeing is a natural and exciting development for us. As we see all the media embracing fitness, wellbeing and a healthier lifestyle the time feels right to add this to the Push PR offer."
Christina Albe, marketing director at Boom Cycle, added: "We’re stoked to be working with Push PR and its amazing team. The reach, dedication and passion Push PR brings to the table makes it the perfect fit for Boom Cycle. We look forward to working with it as we go through this exciting period of growth."
