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Video: Top tips for cause marketing from SoapBox Soaps CEO

September 24, 2014 by Lindsay Stein

SoapBox Soaps CEO David Simnick shares his advice for cause marketing.

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David Simnick is co-founder and CEO of SoapBox Soaps, a for-profit one-for-one health and hygiene business. He spoke at the PRWeek Conference about what brands should keep in mind when doing cause marketing.

  • North America
  • United States
  • FMCG/CPG
  • Conference
  • Consumer PR
  • CSR
  • Free content
  • SoapBox Soaps
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More...

  • CEO Q&A: David Simnick, SoapBox Soaps

  • Video: Leaders must 'walk the talk' with CSR efforts, says Colgate's Skala

  • Video: Businesses need to talk more about doing good, says GE's Sheffer

  • Video: How to recruit and retain Millennials

  • Video: How Cargill quells food sourcing concerns

  • Video: Henry Schein CEO Stan Bergman on how to advance CSR efforts

  • Doing well by doing good

  • Millennials don't want to just participate in cause efforts, they want to be involved

  • Top communicators: Solving social problems is good business

  • Cause-focused companies are no fad: Soapbox Soaps CEO

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