PRWeek readers back State Farm's decision to yank Rob Schneider ads

Nearly eight in 10 respondents to a PRWeek online poll said they agreed with State Farm's decision to discontinue ads staring the comedian over his views against vaccinating children.

Nearly eight in 10 respondents to a PRWeek poll said State Farm made the right move by pulling ads starring Saturday Night Live alum Rob Schneider due to his views against vaccinating children.

PRWeek broke news on Monday that the insurance giant was dropping Schneider after activists said his anti-vaccination views did not make him an appropriate celebrity spokesman for the brand.

As of 11 am on Wednesday, 79.9% of respondents said State Farm "absolutely" made the right move. Nearly 8% said "pulling the ad was a bit harsh. The company could’ve just said it disagreed with him."

Nearly 6% of those polled said they were planning to boycott State Farm over its decision, while 3.6% called it "a stupid move."

Said 2.6%: "It’s censorship of Schneider’s point of view. End of story."

Schneider has not addressed the controversy directly, but he did tweet the following at 2 am on Wednesday:

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