Nearly eight in 10 respondents to a PRWeek poll said State Farm made the right move by pulling ads starring Saturday Night Live alum Rob Schneider due to his views against vaccinating children.
PRWeek broke news on Monday that the insurance giant was dropping Schneider after activists said his anti-vaccination views did not make him an appropriate celebrity spokesman for the brand.
As of 11 am on Wednesday, 79.9% of respondents said State Farm "absolutely" made the right move. Nearly 8% said "pulling the ad was a bit harsh. The company could’ve just said it disagreed with him."
Nearly 6% of those polled said they were planning to boycott State Farm over its decision, while 3.6% called it "a stupid move."
Said 2.6%: "It’s censorship of Schneider’s point of view. End of story."
Schneider has not addressed the controversy directly, but he did tweet the following at 2 am on Wednesday:
"If the Freedom of Speech is taken away then dumb and silent we may be led, like sheep to the slaughter," George Washington— Rob Schneider (@RobSchneider) September 24, 2014