Rain will handle the launch of The Gift House – a pop-up boutique store in Covent Garden – which forms part of a First World War-themed Red Cross campaign.
The pop-up store will be open for two weeks from Friday 7 November.
The campaign is to commemorate the centenary of the First World War, when Red Cross volunteers hosted the first ever pop-up charity shops known as ‘Gift Houses’. The campaign hopes to drive stock into the charity’s 330 shops nationwide, before the Christmas period.
Rain Communications is advising on retail location, fashion industry relations and fashion media programmes.