Matthew Lackie, Managing Director for Waggener Edstrom Communications (WE), is responsible for leading the Asia Pacific region for one of the world’s largest independent integrated communications agencies.
Responsible for the growth and development all of Waggener Edstrom’s wholly owned offices, and its joint ventures in South Korea and Australia, Lackie has lead the transformation of WE into a regional powerhouse servicing clients across the consumer, healthcare and technology industries. With a focus on the customer and a flat management style, Lackie has helped the agency grow its regional business by 13 percent last year and at the same time built a people driven culture that has witnessed over 90 percent retention rate.
With an eye to the future, Lackie is doubling down the agency’s focus on Content and its Insight and Analytics division – areas where the agency is demonstrating an opportunity to lead the industry and show how communications has the ability to make a direct impact on a company’s bottom line. Matthew has been in Asia for 11 years and has lived in both China and Singapore although he travels around Asia 50 percent of the time.