Anne Costello : Power List 2014

Regional Director, Text100 Asia Pacific

Anne, 45, is co-Regional Director of Text100 Asia Pacific – the network’s largest regional footprint.

Since taking the helm in 2012, she has led the firm through a slew of improvements, notably the agency’s successful transformation into an integrated communications consultancy, servicing clients across multiple sectors. Today, more than one-third of the agency’s clients are non-technology with 40% of the region’s work in the paid, owned and digital space. She has also played an integral role in driving double-digit profit growth and a healthy client retention rate in APAC, while fostering consistent people culture across offices.

Prior to this, Anne was responsible for Text100 South Asia and new business development in the region. She was also previously Managing Director of Text100 Hong Kong and APAC Client Services Director where she nurtured a number of lasting client relationships. In addition to her agency experience, she has led external relations and marketing communications roles for several technology brands in the UK and EMEA.

Originally from the UK, Anne is an Australian citizen located in Sydney. She holds a Bachelor of Science (Honours) in Psychology from Plymouth University and graduate diplomas in Marketing and Psychology.

Text100 recently integrated with Bite Asia Pacific to create an expanded, 300-strong regional network.

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