Sonya Madeira, 41 set-up Rice in January 2009. With over 18 years of experience across various markets in Asia-Pacific, she now oversees the expansion of Rice’s business and manages some key accounts. Under her leadership, the team has grown rapidly from three consultants at the start to over 20 today. The agency has won a number of awards over the years.
Madeira has been invited by the Workforce Development Authority in Singapore as part of the Creative Industries Workforce Skills Qualification programme. She has several awards to her credit including the Woman Superachiever of the Year 2011 by CMO Asia, the DBS Bank Singapore Indian Chamber of Commerce Promising Entrepreneur of the Year 2011 and the Achievers and Leaders Award 2012.
She is a regular speaker at industry events and academic institutes. She sits on various advisory boards and is a member of select Committees.