John Orme is APAC regional president for Porter Novelli, overseeing relationships and client work with the agency's 16 partner offices in the region, and has led Porter Novelli's operations in China since 2008. A former journalist and rock'n'roll writer, John is a 25-plus year veteran with Porter Novelli, initially working with the agency in the UK, then moving to Brussels to help internationalize Porter Novelli in Belgium before moving to Beijing just before the Beijing Olympics.
He has built the agency's China and APAC resources to support Porter Novelli's global focus on health and wellness, food & nutrition, technology and consumer lifestyle industries, leading relationships with clients including P&G, Reckitt Benckiser, Dow Chemical, SanDisk and Aston Martin.
John also specializes in strategic B2B/value chain communications. He helps guide clients on market entry and brand-building strategies in China, and leads Porter Novelli's crisis and issues management capability in China. Building on this experience, he is a guest lecturer in crisis management and international media relations at Beijing's Tsinghua University."