David Brain is president and CEO of Edelman’s Asia Pacific, Middle East & Africa (APACMEA) business of 24 offices across 13 markets and over 1,500 employees. Prior to this, from 2011-2013 David ran Edelman’s standalone Asia-Pacific business, doubling its size. From 2003-2010 he ran the firm’s London-based EMEA business, leading its transformation from traditional PR agency to the region’s social digital communication leader, also more than doubling its size.
He studied at Redlands University in California and graduated from the University of East Anglia in the UK, after which he trained as a journalist and worked at legendary Singapore-based advertising firm Batey Ads, Visa International, and PR agencies Burson-Marsteller and Weber Shandwick.
Brain has directed award-winning campaigns for Unilever, Heineken and Jim Beam. His first book, "Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment," is published by Bloomsbury.
Edelman APACMEA has practice expertise in corporate communications, public affairs, stakeholder engagement, corporate social responsibility, sustainability and B-to-B and B-to-C brand marketing, and specialty expertise in strategic planning and creative execution, content marketing, research, social media, digital and traditional media relations.