Referendum result: How the comms battle was won and how it will change the landscape forever

In the end, the victory for the Unionist campaign in the Scottish Referendum was resounding, but came only after a one-point lead in one poll for the nationalists caused a panic among the UK political establishment.

by Nick Williams
Nick Williams: Head of public affairs and corporate comms for FleishmanHillard
Nick Williams: Head of public affairs and corporate comms for FleishmanHillard

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