Diana Footitt is the founder and CEO of Artemis Associates. She founded the firm in 2010, after successfully establishing and building the Asia business of Financial Dynamics (now FTI) over a five year period. Prior to that Diana was the CEO for North Asia of Citigate Dewe Rogerson, after spending several years in equity research and investment banking.
Diana is known for her crisis and issues management experience advising major global companies, high profile families, and governments, as well as her work building visibility for brands and their corporate stories in the Asia markets. She has also advised on transaction communications across multiple sectors for many of the largest deals in Asia over the past 12 years.
Diana is British, and has lived in Hong Kong for the past 18 years. She qualified as an ACA with Price Waterhouse in London after attaining her BA Hons. in Economics & Politics from Warwick University. She is married with a daughter. She is passionate about childrens' education and wellbeing, and spent several years on the fundraising committee of Hong Kong's oldest childrens' charity HKSPC.