Michael Choo : Power List 2014

General Manager, Overseas PR Team, Kia Motors

Michael Choo, 45, is the general manager of Overseas Public Relations at Kia Motors Corporation’s global headquarters in Seoul. During the last 10 years leading corporate communications at Kia, he has spearheaded a greater commitment to engaging with stakeholders across all overseas markets in which Kia Motors operates, resulting in a significant enhancement of the brand’s reputation as a leading global auto manufacturer.

Of note, Choo has driven the integration of the Kia communications function across all regions to ensure a single, focused set of messages is communicated on behalf of the Kia brand, while also balancing the diverse needs of internal and external stakeholders and bridging cultural thinking and practices in a truly global working environment.

A US citizen who has resided in Seoul for the past 18 years, Choo graduated from the University of Southern California with a B.S. in Business Administration and earned his Global MBA from the KDI School of Public Policy & Management. Prior to joining Kia Motors in 2004, he held key communications roles in the Korean quasi-governmental sector at Korea Development Institute – the country’s leading economic think tank – and at the Invest Korea arm of KOTRA (Korea Trade-Investment Promotion Agency).

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