Five things for PR pros to know Thursday morning, 9.18.2014

PepsiCo CEO slams NFL's handling of domestic abuse cases, but supports Goodell; Apple describes new privacy policies; Scotland votes on independence; A look at NYPD Twitter training; Costolo responds to 'pot smoking' jab.

1. Indra Nooyi, CEO of major National Football League sponsor PepsiCo, blasted the off-field behavior of some of the league’s players and noted its "acknowledged mishandling" of domestic violence issues in a statement issued Wednesday night. She also expressed support for Commissioner Roger Goodell, saying, "I know him to be a man of integrity, and I am confident that he will do the right thing for the league in light of the serious issues it is facing."

Nooyi’s statement was made public just after Arizona Cardinals running back Jonathan Dwyer was arrested Wednesday night in connection with a domestic violence case.

Nooyi is the latest corporate executive to take issue with the NFL’s handling of cases of violence against women and children, but no league sponsor has pulled its financial support to this point.

Former Anheuser-Busch sports marketing chief Tony Ponturo told CNBC on Wednesday that Goodell needs to be more forthcoming about the league’s handling of the Ray Rice domestic violence case and other issues. "He just needs to look in the camera and put it all on the table," he said.

2. Apple described its privacy policies Wednesday night in a letter timed for the release of iOS 8. The new standards are air-tight to the point that it is impossible for Apple to comply with police warrants seeking information like email and photos, according to the company.

CEO Tim Cook also took a thinly veiled swipe at Facebook and Google, saying his company is more interested in making great products than compiling customer data and selling it to advertisers.

3. Scots are going to the polls Thursday to vote on whether to break away from the UK or stay in the United Kingdom with expanded local powers. Experts are saying the race is too close to call. Here’s a sampling of newspapers from around the UK on the historic day, courtest of BuzzFeed.

President Barack Obama tweeted his hope that the UK stays together on Wednesday.

4. The Wall Street Journal looked in on Twitter training for New York Police Department officers on Wednesday night. In a nutshell, tweets about animal rescues and "dad humor" are good; insensitivity is bad.

5. Twitter CEO Dick Costolo responded brilliantly to venture capitalist Peter Thiel’s jab that "there’s a lot of pot smoking going on" in Twitter’s executive offices, adding that the microblogging service is "horribly mismanaged." 

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