Ketchum veteran Goodman rejoins Edelman as SVP of media

Ketchum's AJ Goodman is set to join Edelman as SVP of media on Monday.

Ketchum veteran Goodman rejoins Edelman as SVP of media

NEW YORK: AJ Goodman, who has worked at Ketchum for more than 10 years, will rejoin Edelman as SVP of media in the New York office, effective on Monday.

Goodman, who most recently served as SVP and director of media relations at Ketchum, started his career at Edelman, he said via email. His last day at Ketchum is Friday.

As SVP of media, Goodman will report to Ron Guirguis, MD of corporate and public affairs at Edelman. He said his scope of work and responsibilities are still being determined, but he will work with Guirguis to grow the corporate practice.

"We are very excited that [Goodman] is coming home to Edelman," Guirguis said in an emailed statement. "He has an impressive understanding of the changing media landscape and a deep appreciation of the continued critical role that earned media plays in evolving, promoting, and protecting brands."

During his decade-plus at Ketchum, Goodman handled "some of the most highly visible work" in which the firm was engaged, such as Zoetis, Chase, JCI, Michelin, Pernod, Frito, and Wendy’s, according to an internal memo on his departure obtained by PRWeek.

The memo, sent to staffers from Tamara Norman, Ketchum partner and associate director of New York, also noted that Goodman "was also instrumental on the team working on the Omnicom-Publicis deal," which was called off in May.

Representatives from Ketchum were not immediately available to comment on who will succeed Goodman.

Goodman said via email that he has always admired Edelman CEO Richard Edelman, as well as his father, the late Daniel J. Edelman, who founded the firm in 1952.

"Over the years, I’ve gotten to know the next generation of leadership including [US CEO] Russell Dubner and [president of the New York office] Jen Cohan," he added in the email. "I’m impressed with the agency’s success under their leadership and excited to join them next week, as I start the next chapter of my career."

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