U2’s new album, Songs of Innocence, was automatically downloaded to 500 million iTunes customers’ accounts worldwide by Apple to coincide with the release of its iPhone 6.
But the tech firm had not counted on a public backlash against its giveaway, with some iTunes users complaining bitterly that they had to endure the Irish pop group’s music against their will.
Apple responded to the criticism by admitting that "some customers" had asked for the ability to delete the album.
How I See It
James Gilheany, associate director, The Red Consultancy
With Or Without You is a classic U2 song, yet Apple didn’t provide that choice when it automatically downloaded U2’s new album on to its customers’ iTunes libraries.
What a great opportunity to listen to some dated, middle-aged soft rock on your newly acquired, Apple-owned Beats by Dre.
A bizarre, polarising choice of band given the newly, and expensively, acquired Beats brand has just joined the Apple stable. Likening the new songs to "an infection on their phones", customers were not impressed and Apple has had to issue a new tool to wipe the songs from libraries less than a week after the initial announcement.
At least Apple listened to customers eventually, even if it clearly hadn’t listened to the new album originally.