RLM Finsbury rebrands to underscore global ambitions

To put an emphasis on the firm's global expansion, RLM Finsbury has rebranded as Finsbury.

NEW YORK: RLM Finsbury has rebranded as Finsbury to emphasize the agency’s global expansion over the past three years.

Since the merger of WPP-owned UK financial PR firm Finsbury and US corporate PR shop Robinson Lerer & Montgomery in January 2011, Finsbury has moved to expand its reach globally. The firm has offices in the UK, US, Russia, Singapore, China, Belgium, and the United Arab Emirates. Recently, the firm expanded to Moscow, Beijing, and San Francisco.

"The Finsbury brand resonates globally, while RLM was under the radar screen," said Ed Adler, a partner at the firm. "The rebrand is a true reflection of what the company is now: a global integrated communications firm."

The agency has also focused on developing its global influence in corporate reputation, financial and transaction communications, public affairs, and crisis management, it said in a statement. It added that since the merger, Finsbury has managed international accounts for companies such as Verizon, Toyota, AstraZeneca, Walgreens, Boots, and Starbucks.

Earlier this month, Finsbury brought on former Visa CCO Doug Michelman as partner and head of its soon-to-be-launched San Francisco office

The firm also appointed former senior New York Times writer Stephen Labaton earlier this year as US president, while former president Gross stepped into the CEO role.

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