Jae Kook Lee : Power List 2014

President and CEO, Medicom

Jae Kook Lee, 46 is the president and CEO of Medicom and has extensive PR experience of over 18 years. First establishing the company in 1997, he has been the key figure in turning Medicom into the largest PR agency in Korea.

He has worked as a reporter at leading news media Kyeongin Ilbo and a production writer at Korea's largest broadcasting station MBC. As a media team manager at Edelman Korea. Lee achieved rapid growth through a unique incentive based payment system as well as big data mining service to provide strategic digital PR and marketing service.

Medicom now holds over 120 and more retainer clients including Samsung, Sony, Giorgio Armani and Twitter. Providing multi-layered services ranging from traditional publicity to digital PR, integrated marketing PR, public affairs and crisis management, Medicom has won several prestigious awards.

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