In a non-competitive pitch, Caspian, a b2b publisher, appointed Limelight to boost the profile of its awards calendar and in particular its Real Business website.
Real Business, a website dedicated to SMEs, hosts the Growing Business Awards, an event that celebrates entrepreneurial business success.
Susanna Simpson, founder and managing director of Limelight, said: "Caspian Media and Real Business are two of the strongest brands in the SME space so we are very proud to work with them to raise awareness within the b2b sector. As we ourselves are an SME operating in the b2b space, we understand a lot of the issues that Caspian is helping entrepreneurs with and it’s great to be able to support its valuable contribution to the UK economy and entrepreneurial network."
Limelight has worked with clients including Saatchi & Saatchi, Acxiom, Volkswagen and Telefonica.
Steven Randell, publishing director of Caspian Media, said: "Limelight’s strategic and entrepreneurial approach makes it a perfect fit for Caspian. Our goal is to support entrepreneurs across the country and Limelight is well positioned to help us do just that."