Prema Sagar founded Genesis PR in November 1992, which was acquired by Burson-Marsteller in 2005-06. She has led the company through this entire formative period, with the backdrop of a rapidly changing business environment.
Today, Genesis Burson-Marsteller is a full-service integrated communications firm, delivering innovative and integrated solutions across multiple geographies and practices. Prema is also a member of Burson-Marsteller’s recently formed APAC senior executive leadership team.
Sagar is the Founder-President of the Public Relations Consultants Association of India (PRCAI), and also President and Founding Member of the Public Affairs Forum of India (PAFI).
Sagar is a "charter member" of The Indus Entrepreneurs (TiE), the world's largest not-for-profit organisation promoting entrepreneurship. She is on the advisory council of Medecins Sans Frontieres (Doctors Without Borders) India and a trustee of the Zariya Foundation, a Swiss non-profit that is spreading Mother Teresa’s message and is also raising funds to finance a motion picture made on her life and work. Prema is also a member of the Board of Advisors of SaveLIFE Foundation, an NGO focused on bystander care for emergency victims.
Prema established the Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities.