Global independent integrated communications agency Waggener Edstrom Communications (WE) has promoted Shefali Srinivas to Healthcare Director for Asia Pacific. Srinivas, who moonlights as a rock band vocalist, was most recently the firm’s Healthcare Director for Singapore. In this new role, Srinivas will be responsible for managing the agency’s healthcare client portfolio as well as expanding the practice across the APAC region.
"Since establishing the healthcare practice in 2010, WE has developed our portfolio to include leading names in nutrition, managed care, diagnostics, pharmaceuticals, consumer, and digital health," says Matthew Lackie, senior vice president and Asia Pacific lead at Waggener Edstrom. "Shefali has played a significant role in growing our healthcare business – WE experienced a 350 percent growth in our healthcare client portfolio since 2013 – and she has been critical to our success".
Srinivas’ experience as a journalist spans 10 years across leading publications in Singapore, the US, South Africa, and India. Four of those years were spent as a correspondent for Singapore’s flagship daily, The Straits Times, where she covered the full spectrum of health news, from healthcare policy to the wellness industry. She also held consultancy stints with some of the industry’s most prominent communications firms.
"This is such a diverse region with deep differences across the healthcare spectrum – from policy and payers to patient and physician motivations. Information to help these discrete groups make important decisions needs to be clear and credible while also being creative and compelling. The Waggener Edstrom healthcare team has partnered with some great brands to strike that balance with our proprietary research, design and communication methodologies. Given that we’ve more than doubled our client portfolio in the last two years, I’m optimistic about the regional market for a nimble and integrated service such as ours," says Srinivas.
Srinivas takes on the healthcare reigns from vice president and former practice head Cathleen Witter, who moved into the role of Shanghai general manager earlier this year and continues to support WE’s healthcare business in China. Healthcare continues to be a key sector of work for PR across the world. Srinivas will partner closely with Aimee Corso, senior vice president US healthcare and Anna Gray, vice president UK Healthcare.