The business will offer consulting, campaigning and coaching for those in senior positions in management, marketing and comms. It aims to offer new and unorthodox thinking on how to build and protect brands.
"At some point, yesterday’s success becomes tomorrow’s orthodoxy," said Thellusson. "Or there’s a change in the market, the competition or technology, which means you need to re-examine what you do and how you do it. We’re here for those who want or need breakthrough thinking or campaigns and want to review, revise or re-engineer the status quo in their communications."
Thellusson was joint managing director of Cohn & Wolfe with Dissident co-founder Thomas and later moved on to Edelman as UK managing director. He then founded corporate marketing and sustainability consultancy Glasshouse Partnership, which he sold to Lexis.
Thomas is an advertising planner and social media expert, and the author of ‘Crowdsurfing’ with Edelman CEO David Brain. He is also a non-executive director of the Commonwealth Games.
James Murphy, editorial director of forecaster The Future Foundation, is a founding non-executive and consultant for the business.