Five things for PR pros to know Tuesday morning, 9.16.2014

Major management shakeup at Publicis Groupe; CoverGirl responds to altered 'Game Face' ad; Alibaba ups price of stock for IPO.

1. Publicis Groupe CEO Maurice Levy will step down two years from now as part of a major management shakeup at the company, whose PR firms include MSLGroup, in the wake of its failed mega-merger with Omnicom Group. Levy’s decision to stay at the French holding company beyond 2015, when he had promised to retire, shows it is having trouble finding a successor, according to The Wall Street Journal.

2. CoverGirl issued a statement on Monday decrying violence against women and saying it has "encouraged the NFL to take swift action on their path forward to address the issue of domestic violence." The beauty brand acted in response to an altered version of its Get Your Game Face On ad, created for the start of the NFL season, changed to show a female fan with a black eye. Modified versions of the ad have frequently used the #GoodellMustGo hashtag on Twitter and Facebook.


3. Alibaba Group raised the price range of shares sold during its initial public offering to $66 to $68, up from $60 to $66, according to regulatory filings. The move reflects strong investor demand for the stock.

4. Heineken may have rebuffed SABMiller’s offer to buy the independent brewer, but further consolidation in the beer and alcohol space is likely, according to DealBook, citing analysts.


5. Facebook recently started enforcing a policy that requires users to go by their real names on the social network. Critics say the regulation unfairly affects members of the gay community. 

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