Exposure to handle PR and strategy for outdoor footwear firm

Exposure has been brought in by The Original Muck Boot Company to handle its PR, brand strategy and creative content.

The Original Muckboot Company: Exposure will promote the brand
The Original Muckboot Company: Exposure will promote the brand

The footwear manufacturer currently has a presence in Harrods’ outdoor department but it wants to expand its presence in the UK as well as other European markets and is about to launch a retail website.


Exposure intends to build on the company’s heritage in the farming, hunting and equestrian sectors to create a lifestyle brand identity for the mass market.


Raoul Shah, chief executive of Exposure, said: "We are thrilled to be working alongside The Original Muck Boot Company to create a creative platform and communications strategy that will make the brand synonymous with hi-tech, performance footwear."


Exposure, which was approached to take on the account, has already developed a brand video for the company to use online.


Cristina Bucci, vice-president of retail development at the company, said the launch of the website would be "a big step forward" to showcase its products to the European market.

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