The footwear manufacturer currently has a presence in Harrods’ outdoor department but it wants to expand its presence in the UK as well as other European markets and is about to launch a retail website.
Exposure intends to build on the company’s heritage in the farming, hunting and equestrian sectors to create a lifestyle brand identity for the mass market.
Raoul Shah, chief executive of Exposure, said: "We are thrilled to be working alongside The Original Muck Boot Company to create a creative platform and communications strategy that will make the brand synonymous with hi-tech, performance footwear."
Exposure, which was approached to take on the account, has already developed a brand video for the company to use online.
Cristina Bucci, vice-president of retail development at the company, said the launch of the website would be "a big step forward" to showcase its products to the European market.