Launch PR hires Octopus Group's Juliet Cameron to head up brand PR

Juliet Cameron, who led Octopus Group's consumer brand agency Union Street, has joined Launch PR as director of brand PR.

Juliet Cameron: Launch director of brand PR
Juliet Cameron: Launch director of brand PR

Cameron started in the new position last week, and will take responsibility for Launch’s brand offer, with clients including BP, Zurich and glh Hotels.

The creation of a new role overseeing brand PR follows a year of growth for the agency, with account wins including eBay.

Cameron will sit on the board and report to agency founder Johnny Pitt, who said she had "an interesting blend of entrepreneurial and big agency experience".

She has led Union Street since 2012, having previously been head of consumer at Octopus Communications, and has also worked at Publicis and GCI.

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