Companies that included branding in their tributes to the victims of the September 11, 2001, terrorist attacks felt the wrath of consumers on Thursday, the 13th anniversary of the tragedy.
CVS’ @CVS_Extra account tweeted an image of the "Tribute in Light" beams that mark Lower Manhattan around the anniversary of the attacks every year with the text "we remember." However, the pharmacy brand drew the ire of critics on social media for including its logo in the bottom-right-hand corner of the tweet.
The message was deleted on Thursday morning. As of a few hours later, the most recent tweet on its account was the company’s September 3 announcement that it was pulling all tobacco products from its shelves.
Another brand that deleted its 9/11 tribute tweet was Build a Bear Workshop, which featured a teddy bear in camouflage.
However, it left up a tweet promoting its Captain America-themed bear.
Supplement chain The Vitamin Shoppe also created a 9/11-themed tweet with its branding at the bottom. As of 1 pm EST, the tweet remained on its Twitter account.
@VitaminShoppe thank you for using mass murder to sell over priced vitamins and whey powder!— sk45202 (@sk45202) September 11, 2014
A number of other national brands created 9/11 tweets without branding.
Our hearts and thoughts are with everyone affected by the tragic events that took place 13 years ago today. #NeverForget— Huggies® (@Huggies) September 11, 2014