Red Bull, BMW, and Samsung among brands to sign up for Facebook's EMEA 'client council'

Facebook believes the council will help it align business priorities with the marketing needs of brands.

Unilever, Red Bull, Mondelez, Samsung, BMW, Procter & Gamble, and Volkswagen are among the advertisers that have signed up to join Facebook's new EMEA "client council."

Facebook has published details about the group and its rationale on a blog post by the social network’s VP of EMEA and council architect, Nicola Mendelsohn.

Mendelsohn explained that the council will help Facebook align its business priorities with the marketing needs of brands, for instance by fostering greater levels of creativity in copy and imagery used in campaigns on the social network.

"We believe that developed and high-growth countries have much to learn from each other and [we] wanted to create a forum where some of the best minds in the business can listen, inspire, and share ideas about the future of marketing," she wrote.

Other organizations involved in the council, which also has creative and media agency members, include Nestle, Reckitt Benckiser, and Walt Disney, while the agency list includes Mediacom and Aegis Media.

Individuals representing the brands include Unilever VP of media Rob Master, Red Bull head of international advertising Eleonore Ogrinz, and Volkswagen head of marketing Anders Sundt-Jensen.

Master described the council as "exciting" for marketers who want to make their businesses more "mobile centric."

"The challenge that lies ahead is to make sure that we are creating the right assets, engaging them in the right way, and measuring appropriately, all on the mobile platform," he added.

Mendelsohn has been forging stronger links between Facebook and its clients and joined the board of Diageo this month as a non-executive. She added that "people are coming online at staggering rates, while devices like mobile phones, tablets, and even wearable technology are transforming how they behave and will unlock growth across EMEA."

This story originally appeared on the website of Marketing.

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