SAN FRANCISCO: Branding agency Lippincott has bought internal communications and employee-engagement specialist PR firm Bonfire Communications in the first acquisition in its 70-year history.
Gordon Rudow, who founded Bonfire and has served as its CEO, will join Lippincott as senior partner and director of organizational engagement. Since founding Bonfire in 2000, he has worked with clients such as General Electric, Salesforce.com, and Banana Republic. Rudow will report to Lippincott CEO Rick Wise.
The combined firm’s capabilities will include leadership vision and alignment, leadership development, employee communications, and talent development.
The deal will bolster Lippincott’s ability to "comprehensively address all aspects of brand building from strategy to expression through employee behavior and customer experience," the firm said in a statement.