Six things for PR pros to know Wednesday morning, 9.10.2014

Journalists like Apple Watch, investors don't; Embattled Goodell sits for CBS News interview; Ma embraces role as Alibaba's poster boy; Senators call for Home Depot breach investigation; Target to narrow business focus.

Six things for PR pros to know Wednesday morning, 9.10.2014

1. Apple Watch received largely positive initial reviews from journalists covering the company’s Tuesday event, at which it also revealed the iPhone 6, super sized iPhone 6 Plus, and a mobile payments system. The New York Times’ Farhad Manjoo said: "The biggest news was about the old Apple: It’s back, and it’s more capable than ever."

Investors were less impressed. One analyst slammed Apple Watch’s reliance on the iPhone. Apple’s stock closed lower on the day.

Here’s how technology journalists reacted from the event on Twitter.

2. Besieged National Football League Commissioner Roger Goodell sat down for his first TV interview since video footage of former Baltimore Raven Ray Rice assaulting his then-fiancee emerged on on Monday. He told CBS News’ Norah O’Donnell that the league searched for the video during its investigation into the incident, but couldn't obtain it.

Baltimore Ravens owner Steve Biscotti sent a letter to season ticket holders apologizing for how the team handled the incident. It concluded, "I am sorry we let you down."

3. Alibaba executive chairman Jack Ma has embraced his role as the Chinese e-commerce giant’s chief salesman in the weeks before the company goes public, appearing in a promotional video that portrays Alibaba as a champion for small business owners and customers. Reuters reported early Wednesday that Alibaba has received enough orders to cover the IPO after only two full days of its investor road show.

4. Two senators have asked the federal government to investigate the data breach at Home Depot that threatens to become the largest in US history. Five states are investigating the incident, said to affect the home-improvement chain’s entire US network. Home Depot explained the implications of the data breach in detail on its website on Tuesday.

5. Target’s new CEO, Brian Cornell, told The Wall Street Journal that he plans to narrow the company’s focus to its core departments, such as fashion and baby products. "We've got to major in these signature categories and make some bold changes to re-energize those businesses," Cornell told the Journal. "All categories can't be prioritized the same."

6. Snapchat took advantage of Apple’s product event taking all the air out of the technology media world on Tuesday to announce a settlement with a cofounder who left the company. Snapchat’s two remaining cofounders had insisted they were the sole architects of the business for the past year. Terms of the settlement were confidential.

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