Lucre wins American Beverage Marketers trade brief

Lucre has been appointed by American Beverage Marketers (ABM) to handle the PR and comms for brands Re'al Cocktail Ingredients and Finest Call Premium Cocktail Mixers.

American Beverage Marketers: appoints Lucre
American Beverage Marketers: appoints Lucre

Lucre won the account following a competitive three-way pitch and signed an initial one-year contract.

The agency has been briefed to introduce the new Re’al Flavours range and promote Finest Call cocktail mixers through a trade-focused campaign.

Rhona Templer, MD at Lucre, said: "Our campaign will include working very closely with bartenders within the UK to devise some exciting initiatives."

Steve Dingley, international brand manager for Northern Europe at ABM, said: "Lucre really stood out to us; its knowledge of the food and drinks trade was very impressive."

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