Twitter launches 'buy' button

Twitter is teaming up with Burberry to test a "buy" button for brands that would allow users to shop directly from its platform.

Twitter is teaming up with Burberry to test a "buy" button for brands that would allow users to shop directly from its platform.

The microblogging site is following Facebook’s lead by testing the button with a select group of artists and brands in the US, including fashion brand Burberry, Home Depot, musician Pharrell Williams, and rapper Eminem.

Users will get access to offers and products they cannot get elsewhere by using the Twitter app for Android and iOS.

Consumers will be able to complete the entire purchase by using the "buy" button. They will also be served additional product information and be prompted to enter their shipping and payment data. Once entered and confirmed, the order information is sent to the merchant for delivery.

Twitter said it has built the button with security at the forefront. Payment and shipping information will be encrypted and safely stored after the user's first transaction so users will not have to reenter it after every purchase.

This article first appeared on the website of Campaign.

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