Art finance firm Right Capital hires Muse

Right Capital, a company that offers financial and advisory services to art dealers and collectors, has appointed Muse to manage its PR in a competitive pitch.

Right Capital: Has hired Muse as retained PR agency
Right Capital: Has hired Muse as retained PR agency

For the retained account, Muse will aim to raise awareness of the company’s services through an integrated media campaign targeting b2b arts, antiques and finance press.

Muse was invited to pitch by Right Capital and has been advising the company on strategic partnerships and events strategy since it took over the account last month.

There is no incumbent agency for the Mayfair-based company, which was set up in 2012.

Paul Ress, MD of Right Capital, said: "We were looking for a PR partner that had a detailed knowledge of the fine art dealer and collector community in London and Muse was a great fit."

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