Seven things for PR pros to know Friday morning, 9.5.2014

Apple to boost iCloud security; Chuck Todd's first guest as 'MTP' host: President Obama; Colorado town gets ready for Bud Light takeover.

1. Apple CEO Tim Cook said his company will add security layers to iCloud, such as notifying customers via text and push notification when someone tries to change their password, in an interview with The Wall Street Journal. However, he denied that lax iCloud security was the reason hackers obtained access to a cache of personal celebrity photos last weekend, saying cybercriminals either figured out their passwords or the celebs fell victim to an elaborate phishing scheme.

Apple is working to dissuade security concerns as it plans to unveil new products next week. Media outlets have speculated that the company could launch larger iPhones or iPads, a mobile payments system, or an "iWatch" mobile device — or perhaps all three.


2. Comic legend Joan Rivers died Thursday at the age of 81. Here’s one of her turns as a product pitch-person, promoting Dodge’s 2014 line of cars.

3. A hacker gained access to the healthcare.gov enrollment site in July in what is believed to be the first successful attempt to breach its servers. The Department of Health and Human Services said the intruder did not access personal data in the incident, which was discovered last week. The next open-enrollment period for healthcare plans through the site will begin on November 15.


4. Bud Light’s #UpForWhatever promoted hashtag was at the top of Twitter users’ trending topic lists Friday morning, one part of the beer brand’s campaign that will send 1,000 consumers to the faux Colorado town of Whatever, USA, this weekend. Actual residents of the town are less enthused.


5.  Chuck Todd will officially take his place behind the anchor’s desk hosting Meet the Press on Sunday morning. His first guest will be President Barack Obama. Politico noted that Todd’s passion for politics, something predecessor David Gregory was said to lack, may be his formula for success. Public affairs experts told PRWeek last month how they believe NBC should make over the show, and the Sunday morning talk-show format at large, for a new generation of viewers.


6. Hundreds of protestors were arrested nationwide on Thursday as they called for wage increases and better on-the-job treatment for fast-food workers. The campaign was fueled by the group Fight for $15, which is demanding better salaries for employees.


7. Starbucks is planning to unveil plans for a Seattle roastery and tasting room on Friday, according to USA Today. Its ultimate goal is to grow its lucrative Reserved coffee line.

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