McDonald's accepts empty cans as currency in Swedish green festival campaign

Hungry for McDonald's but short of cash? No problem, if you live in Sweden.

McDonald's is accepting cans as currency in a burger-swap campaign in Sweden.
McDonald's is accepting cans as currency in a burger-swap campaign in Sweden.

Hungry for McDonald's but short of cash? No problem, if you live in Sweden.

The fast-food restaurant chain has rolled out a green festival campaign, in which it is accepting empty cans as a form of currency in a bid to get people to clean up their act. 

McDonald’s stores, mainly near festivals and green spaces, are hosting billboards announcing it accepts "cards, cash, and cans."

A clever twist is the billboards also dispense black plastic bags for revelers with a printed "price list."

For 10 cans, hungry festival-goers can cash in on a hamburger. Those with more of an appetite can swap 40 cans for a Big Mac. Yum.

Brand: McDonald’s
Agency: DDB Stockholm

This story originally appeared on the website of Marketing.

 

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