Florida Education Department seeks firm to get parents involved in literacy

The initiative handled by the winning contractor will offer "opportunities for Florida families and their children to engage in meaningful literacy activities, including the use of technology as a literacy tool."

TALLAHASSEE, FL: Florida’s Department of Education is searching for a firm to raise awareness of a statewide literacy and parental-involvement campaign.

The initiative handled by the winning contractor will offer "opportunities for Florida families and their children to engage in meaningful literacy activities, including the use of technology as a literacy tool," according to search documents.

Its goal is to increase awareness among parents of how they can engage in literacy-focused interactions with their children, according to search documents, especially among families "of diverse cultural background" and those "with literacy learning challenges."

The state is also requiring that the curriculum and strategies be consistent with Language Arts Florida Standards, according to agency-search documents.

In terms of specific services, the state will require the firm to conduct PR situation and risk analysis, publicity and marketing advisory services, and market research. It wants the winning agency to provide printed and electronic resources, materials specifically for diverse families and students with learning challenges, and communications and sustainability plans, among other deliverables.

The state expects to award the contract by the end of October. It is expected to run through June 2015 with an option to renew for three more years, according to the document. Budget information was not included. Bids are due by October 3.

A spokesperson said the contract is new, and there is no incumbent agency on the account.

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