Amy Cronk: The Innovation 50

Communications director, Pure Storage

Amy Cronk just completed her first year at fast-growing data storage startup Pure Storage. Cronk joined the business from VC firm Andreessen Horowitz, where she was a marketing partner. As well as VC experience, Cronk has also worked on the agency and brand side, with stints at The Horn Group, Zeno, Oracle, and Apple.

As demand for enterprise data storage increases, Pure Storage hopes to unseat rivals in the space, such as EMC, by offering Flash memory technology it claims is faster and more energy efficient than commonly used hard-drive storage. And the plan appears to be working, with Pure Storage experiencing 700% year-on-year growth, according to TechCrunch. In May, Pure Storage raised $225 million in an investment round, valuing the company at more than $3 billion. Having recently hired a former finance executive from Google as its CFO, speculation is building that an IPO is also on the agenda for Pure Storage.

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