Lacey Haines has been a PR manager at Apple for three years, working on the Mac team. She joined from Next Fifteen agency Bite, where she served clients including HP and TiVo. Apple’s Mac computer remains a shining star for the company, outpacing PC sales, according to Fortune. Along with iPhone sales, the Mac drove record third quarter revenues for the tech company, at $37.4 billion. Its soon-to-be-launched OS X Yosemite operating system will allow for closer integration between Macs and iPhones.
Haines and the Apple communications team are in a transformational period after long-standing global comms lead Katie Cotton, who played a key role in shaping the Apple brand, retired earlier this year. Some commentators suggest Cotton’s departure will mean more open communications at the tech giant. Maintaining the company’s reputation for innovation will be a key challenge for communications, particularly with speculation that Apple is to about to make a big play in wearables.