Elizabeth Shepherd: The Innovation 50

Communications associate, Instagram

Elizabeth Shepherd took a less conventional path into the world of tech PR, having started out in Washington, DC where she held several communications roles, most recently assistant press secretary to the Democratic National Committee. A year into her role at Instagram the business continues to grow in popularity, reshaping the way people communicate online through its visual language.

A big focus for the Facebook-owned business, which boasts 200 million monthly active users and 60 million photo shares a day, is advertising. While it is already popular with brands because it enables deep engagement through its visually rich content, Instagram rolled out ads, in the form of sponsored images and videos, at the end of last year. Ensuring users are happy with the increased brand presence will continue to be a key challenge for Shepherd and the communications team at Instagram.

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