With social media ROI still a burning industry issue, marketing software platform Shoutlet aims to help brands build valuable relationships with consumers on social media. As marketing communications director, Carol Tong’s responsibilities include PR, events, content creation, community management, and social marketing. Tong is also growing Shoutlet's marketing communications group, having been in the role for over a year following stints at agencies including Bite and Atomic in the past.
One big PR push for Shoutlet has been around thought leadership, regularly producing articles and webinars on key issues in the industry. Tong herself writes about digital media marketing on the Shoutlet blog. Shoutlet recently partnered with IBM to offer clients social media tracking and ROI. As brands ramp up their social media investment they are also seeking traceable results, so Shoutlet finds itself at the heart of a very important market.