Facebook alum Malorie Lucich made the leap to the internet's inspiration board Pinterest last year. Lucich has a track record of working with small teams to grow businesses, which is precisely what she did while managing PR for Facebook’s platforms for four-and-a-half years. Lucich, who has a reputation as a smart and efficient communicator and a background in writing, originally handled media relations for Facebook and other tech firms when she worked at OutCast in San Francisco.
As Pinterest's manager of product communications, Lucich has to raise the profile of the site’s regular stream of new features, such as its video collections partnership with music video site Vevo. A big challenge for Pinterest's communications team is dispelling the perception that the platform is only used by women. Internally, however, it must tip the gender balance the other way after it disclosed, like many of its tech peers, it lacks diversity.