Jessica Bass: The Innovation 50

Senior PR manager, Beats by Dre

Jessica Bass not only has the perfect name to be working in the music PR industry, she also has a solid track record, having worked at Myspace and entertainment PR agency Bender/Helper Impact before joining Beats By Dr Dre two years ago.

Beats co-founder Dr Dre has proven he is as much a pioneer in tech as he has been in hip hop. Beats started out manufacturing headphones before moving onto speakers and digital music streaming. In six years it has grown into a phenomenally successful brand that caught the attention of Apple, which snapped it up for $3 billion this year in its largest acquisition to date.

As Beats' senior PR manager, Bass told the story of Beats and its acquisition and will have to ensure brand communications hits the right note with its loyal fan base. No doubt the next episode for Bass at Beats will be as exciting as the last.

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