Land Rover targets worldwide online audience with space trip contest

Land Rover is offering the world the chance to win a space trip for four people in the hope of creating a three-month talking point around its new compact SUV.

The competition has grown out of the partnership with Virgin Galactic struck by Land Rover in April this year and is designed to raise awareness of the launch of the New Discovery Sport.

Dubbed ‘Galactic Discovery’, the initiative has been led by Land Rover’s global PR director Gabi Whitfield, working in close partnership with global marketing director Dominic Chambers, and was created and developed by The Brooklyn Brothers, which will oversee implementation in 40 countries.

Entrants have from today until 31 October to upload a film or photograph that demonstrates their spirit of adventure and link via Facebook to the three people they want to take with them into space. The winners will be revealed on 2 December.

Land Rover has created an online film (above) to promote the competition that features three adventurers: Virgin founder Richard Branson, polar explorer Ranulph Fiennes and survivalist Bear Grylls, who signed up as a Land Rover brand ambassador last month.

Whitfield said: "This is more than a car launch; Discovery Sport is the first of a whole new family of vehicles for Land Rover.

"This is a new age of Discovery in terms of the cars we are making, but equally space travel is the next big adventure – and one that we know our customers will want to take."

Miranda Mitchell, head of outreach at The Brooklyn Brothers, said: "We are expecting interest from all ages and all demographics as space has no boundaries."

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