Sarahjane Sacchetti: The Innovation 50

Head of marketing, Secret

Sarahjane Sacchetti heads up marketing at Secret, an anonymous message-sharing app that is causing quite a stir in Silicon Valley. Unlike rivals Whispr and PostSecret, Secret allows users to share private messages with a select group of friends. As chief spokesperson, Sacchetti has to manage issues surrounding privacy and security, which is a key concern for the startup after hackers exposed some of its users' names.

Secret has already become fertile ground for rumor-mongering – most notably a hoax message that claimed Evernote was about to get acquired. But its rise comes at a time when there are calls to reveal true identities online to prevent abuse. Brands are also starting to experiment, with Gap the first major brand to use Secret.

In Sacchetti’s 15 years in the business she has worked with startups, such as messaging service Formspring, and run her own communications startup Story Labs. She was also a director at Bite Communications for over four years.

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