Rising tech PR star Jessie Baker leads communications for all of Facebook's consumer products, including newsfeed, groups, timeline, and search, as well as its standalone apps across the web and mobile. With Facebook continuing to develop new apps and products at breakneck speed, it is crucial for Baker and her team to keep users onboard with latest developments, particularly since there are so many other startups vying for users’ attention.
British transplant Baker moved to San Francisco to join Facebook two years ago. She worked on Instagram initially, including the high-profile launch of Instagram video. Baker’s naturally ability to communicate combined with an analytical way of thinking has seen her thrive at the engineering-led company. She made the initial connection with Facebook when it was her client at Brunswick Group in New York. She also worked at Brunswick in Washington, DC, gaining a wide range of experience that spans politics, corporate communications, and mergers and acquisitions.