Described as the front page of the internet, in many ways Reddit has become its heart and soul, speaking up about key industry issues such as net neutrality. Victoria Taylor's personal passion for Reddit persuaded her to relocate from Los Angeles, where she was working for PR agency ID, to New York last year.
As Reddit’s first director of communications Taylor has helped tell the social network’s story and stay relevant as it continues to evolve. Its Ask Me Anything Q&A format continues to blossom, with a line-up of celebrities and influencers that even included President Obama in 2012 driving press coverage for the site. Compared to other internet companies of the same vintage, Reddit's team remains fairly lean. But its swelling and self-sustaining community of highly engaged users is a marketer's dream. Taylor must continue to raise the profile of Reddit among businesses and brands, while ensuring it can keep its passionate user base happy, loyal, and engaged.