Adrian Wheeler takes up non-exec director role at Liquid

Communications consultancy Liquid has appointed Adrian Wheeler as a non-executive director.

Adrian Wheeler: also a non-executive director of Firefly and London Communications Agency
Adrian Wheeler: also a non-executive director of Firefly and London Communications Agency

Wheeler, who has 30 years’ industry experience, took up his new role last month and will work across the company’s offices in Birmingham, Jersey and Guernsey.

Lis Lewis-Jones, chief executive officer at Liquid, said: "We have talented teams working on high profile and important clients from a wide cross-section of industry sectors, but it’s important that we continue to look to the future and identify opportunities for further growth. Adrian’s enormous experience, particularly in expanding a business and increasing turnover and profitability, will be invaluable to Liquid moving forward."

Wheeler co-founded Sterling Public Relations, a general practice communications consultancy, in 1976. The company was bought by Grey in 1990.

He continued to work for Grey as chief executive of GCI UK for a further 16 years, as well as chairman of GCI Europe, which grew to a network of 28 regional offices by the end of his tenure.

In addition to his job at Liquid, Wheeler will also continue his other roles as non-executive director of the London Communications Agency and Firefly, as well as a partner at Agincourt Communications and consultant at Gyroscope Consultancy and Best Communications.

Wheeler is also a director of the Speakers’ Corner Trust, an international free-speech charity.

He said: "Liquid is a fascinating company. As far as I know, it is the only mainland agency apart from GCI to include the Channel Islands in its footprint. The consultancy is going places and I hope I can help to accelerate its growth."

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