Racepoint Global beats four to Progress Software brief

Global software company Progress Software has awarded Racepoint Global its European hub and UK market PR programme following a five-way pitch.

Progress Software: appoints Racepoint Global
Progress Software: appoints Racepoint Global

The agency will be tasked with generating corporate brand and product awareness, and thought leadership in business and technology markets.

Mark Armstrong, vice-president and MD of Progress EMEA, said: "The presentation and team stood out as providing a creative but pragmatic approach to elevate Progress in this next stage of our growth and put forward a realistic approach to creating a community of advocates for the business."

Progress chose to conduct a search to find an agency that could demonstrate a thorough understanding of the target markets, such as software developers.

It is understood that the company previously worked with Lewis PR, which was not invited to repitch for the business.

Progress’ customers in the UK include Advanced Group, Sage, Rentokil and G4S.

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