Golden Goose PR hired for Le Peep Boutique launch

Golden Goose PR has been appointed by Le Peep Boutique, a Mayfair members' club set to launch in October.

Le Peep Boutique: Appoints Golden Goose PR
Le Peep Boutique: Appoints Golden Goose PR

The agency was approached by Le Peep Boutique for a six-month contract and has been tasked with securing fashion and celebrity events along with managing all of the brand's media relations.

Mark Alexiou, who also created club brand Pangaea and is behind Le Peep Boutique, said: "Having previously worked with Golden Goose and seen what it delivers, we know we are in good hands to take this new brand global."

Golden Goose PR has previously worked with several members’ clubs, including Chinawhite, M1NT and The Grill Room at the Café Royal.

Rupert Esdaile, head of popular culture and entertainment at Golden Goose PR, said: "Our strategy is to let Le Peep Boutique be talked about, before we start talking directly to too many people about the club. 

"We’re putting out feelers to leading influencers in the arts, media and culture to create a Le Peep Boutique committee from which to form an interesting, creative community. "

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