Founded in 2010, the software developer and strategic adviser works for clients including Ladbrokes, KPMG and Waitrose and is now seeking to raise its profile.
Up Communications co-founder Stuart Jackson, formerly of EE, told PRWeek that national titles would be targeted.
The story, he said, would reach beyond the immediate success of the company, which employs around 70 staff.
"We’re in the middle of the second industrial revolution where companies are not just needing tech to succeed – they need it to survive," he added.
"This will not just be a business story but one looking more broadly at growth and employment across the UK."
The brief includes message creation, strategic planning, media relations, internal comms, speechwriting, public affairs, digital PR and thought leadership work.
Mike Anderson, CEO and founder of Chelsea Apps Factory, said: "Our company is growing fast, and we were looking for the right kind of team with the right kind of attitude to support us in the next phase of our growth.
"Up Communications was a natural fit for us and we are now building an exciting communications plan that showcases the power and potential of our company."