Sara Cohen: The Innovation 50

Communications director, Etsy

Sara Cohen is communications director at Etsy, the Brooklyn-based e-commerce platform focused on vintage, handmade, and one-of-a-kind products. Since being founded in 2005, Etsy has grown to 600 employees, more than one million active shops, $1.35 billion in merchandise sales, and offices in New York, San Francisco, Berlin, London, Dublin, and Toronto.

Its expanded reach means the site is not just for hipsters anymore, and Cohen and her colleagues must tackle a host of larger communications challenges. Take, for instance, the company’s launch of Etsy Wholesale, a new site that allows sellers to take wholesale orders from retailers - or Etsy’s fight against the FCC’s net neutrality proposal.

Before she joined Etsy in 2011 as a senior events manager, Cohen worked at The OutCast Agency, serving clients including Yahoo, VMware, TiVo, and Salesforce.com.

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